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AI Adoption & Engagement Lead
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The AI Adoption & Engagement Lead is responsible for driving successful adoption of AI tools and capabilities across NBCUniversal News Group. This is a hands-on, AI-native role that blends enablement, execution, and community-building. The focus is not just on launching AI products, but on ensuring people understand, trust, and meaningfully use them in their daily work.
This role leverages AI in day-to-day execution to support rollout planning, training development, communications, and program tracking, working across Product, Technology, Data, and cross-functional partners (including Learning & Development, vendors, and governance stakeholders) to enable responsible, scalable adoption.
Key Responsibilities:
AI Product Rollouts & Adoption
- Drive internal rollouts of AI tools and platforms across News Group
- Develop adoption strategies including communications, training, and phased enablement.
- Serve as a frontline partner to users, gathering feedback and surfacing insights to product teams.
AI Applications
- Be subject matter expert around current and new AI features across our AI solutions.
- Leveraging approved off the shelf AI capabilities such as OpenAI and Microsoft Co-Pilot for specific use cases coming from our internal teams.
- The person needs to be comfortable understanding the art of the possible with these tools and quickly addressing use cases with AI solutions and features
- Detailed hands-on understanding of key solutions
Tracking AI Capabilities & Enhancements
- Track new AI product features, model updates, and vendor enhancements.
- Translate changes into clear, practical guidance for internal audiences (what changed, why it matters, how to use it)
Training & Enablement
- Partner with internal teams and vendors to integrate AI education into broader upskilling programs.
- Design and deliver role-based training (workshops, demos, office hours) tailored to skill level and function.
- Develop structured learning paths, onboarding materials, and self-service content to build organizational AI literacy.
Community & Engagement
- Build and manage AI Communities of Practice across News Group.
- Identify and empower internal AI champions.
- Design creative engagement initiatives including showcases, challenges, and use-case spotlights.
Measurement & Program Performance
- Define and track adoption, engagement, and satisfaction metrics.
- Evaluate effectiveness of enablement and engagement approaches and iterate accordingly.
- Capture success stories (“AI wins”) and user feedback to refine programs and inform priorities
- Provide clear reporting and insights to leadership.
Collaboration
- Partner closely with Product, Technology, and cross-portfolio stakeholders to coordinate and align on AI enablement initiatives.
- Maintain relationships with AI vendors to track emerging capabilities and product updates.
- Work with Legal, Security, Standards, and governance partners to enable, test, and deploy new capabilities in a responsible, scalable way.
Qualifications
- 7+ years of experience in enablement, customer success manager, change management, engagement management, or product adoption roles (internal-facing or enterprise).
- Comfortable operating in an emerging startup-like AI function, by quickly adapting, identifying opportunities, and building processes as the organization scales.
- Strong hands-on knowledge and implementation of modern AI tools across enterprise systems, such as OpenAI, Copilot, Adobe, ElevenLabs, and how they fit into real workplace workflows.
- Strong project management skills: organized, self-directed, able to manage multiple work streams and stakeholders simultaneously.
- Lead AI capability new release feature comparisons. Whenever there are new releases from the market, this person will be part of the team evaluating what those features are and whether they are useful for stakeholder needs.
- Ability to drive initiatives independently.
- Ability to translate AI capabilities and model/tool changes into clear, actionable guidance for non-technical audiences.
- Hands-on experience using AI to improve personal and team productivity.
- Highly collaborative, with the ability to build trust across editorial, business, and technical teams.
- Comfortable navigating ambiguity, rapidly testing ideas, learning from feedback, and iterating toward scalable solutions.
- Experience presenting to large audiences.
- Strong written and verbal communication skills.
Desired Characteristics:
- Experience in media, journalism, content production, or other high-velocity operational environments.
- Experience building communities of practice and champion networks.
Additional Requirements: Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $130,000 - $170,000 (bonus eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
